Robinsons Jaro Takes Part in Adopt-an-Estero Clean-Up Drive

March 23, 2024 - In the highly urbanized district of Jaro, Iloilo, responsible stewardship of nature is alive with the success of a simultaneous clean-up drive organized by the Department of Environment and Natural Resources - Environmental Management Bureau (DENR-EMB) Region 6.

One with the community in raising awareness on the importance of water conservation, management and protection in the region, Robinsons Jaro launched RKalikasan in response to the call for volunteering assistance by the DENR-EMB VI for its Adopt-an-Estero Water Body Program Clean-Up Activity on March 23.

Through RKalikasan, Robinsons Jaro was able to mobilize employee volunteers for the clean-up drive and donate cleaning materials. The materials included tools and implements such as rubber gloves, trashliners and tongs essential in extracting waste from identified estuaries or water inlets around the area.

As early as half past five in the morning, employee volunteers led by Robinsons Jaro’s Mall Operations Manager Ms Julie Ann Urdas, gathered in the Esplanade Skate Park for the opening program. Afterwards, they were then ushered to their cleaning post that covered Iloilo River Esplanade 3 and Iloilo River Esplanade 1 Extension. The said area stretched from Benigno Aquino Bridge and Skatepark to the mid-part of Esplanade 3.

At the end of the drive, employee volunteers accomplished a report that included geo-tagged photos and information like quantities of trash-filled sacks collected and even the weight of solid wastes gathered, for reverting to the bureau.

Robinsons Jaro’s’ staunch support of DENR-EMB VI’s environmental programs demonstrates a strong commitment to achieving sustainability beyond the malls of their property.

R Kalikasan is RLove's environmental sustainability CSR program. R Kalikasan takes up greening initiatives and volunteerism projects that aim to mitigate climate change and reduce wastes sent to landfills; supporting the UNSDGs: #13 - Climate Action & #14 - Life below water.

RLove believes that as one community, we must stand united in our efforts in contributing to a brighter & greener future for our shared home.